Our collaborative approach allows us to uncover and understand who your brand is for, how it’s unique, why your brand exists and what it could look like in the future. This gives our team the foundations to create an identity that exemplifies the heart and values of your brand.
By partnering your vision with our creativity and expertise, we believe we can work together to create a brand identity that is visually striking, consistent, memorable and connects with your audience.
Whether you're a new business looking for an identity solution, or an exisiting business looking to refresh your brand, we are here to help.
We believe that good questions lead to the development of a strong brand identity. Our brand identity process begins with a discovery workshop where we spend time with you to better understand your business.
We utilise the information from the workshop to guide our research, looking into your industry and design trends to formulate concepts for a visual direction.
Once the visual direction has been confirmed, we head into the identity design phase—this is where the real fun begins. We use the information from the previous two phases as a foundation to create a tailored brand identity solution with depth.
Once we’ve confirmed which logo option you’d like to proceed with, we begin finalising the logo artwork and package it together with your brand identity assets and guide. The brand identity guide outlines how your brand’s visual assets should be used to maintain consistency across all your branded materials moving forward. It also features some branded examples to help illustrate how your brand identity would appear in different situations.
