With over 45 years of experience in the building industry, ANT Renovations have built a reputation as one of Melbourne's top insurance repair builders. It was important to ANT Renovations that their brand identity struck a balance between professionalism and approachability. We partnered with ANT's leadership team to identify and understand three values that were at the heart of their business; delivering high-quality work, transparent communications and unwavering accountability. These values guided our creative team in creating a brand identity that communicated ease-of-mind, reliability and approachability without losing any sense of professionalism. We shifted the ANT overall aesthetic to a more contemporary brand identity, using illustrations to inject personality and approachability, setting ANT apart from their competitors.