Johnson & Johnson — Ethicon
Ethicon, part of Johnson and Johnson Medical, aims to shape the future of surgery with innovative solutions for medical treatment. Within their large portfolio of products, are their sutures. Ethicon engaged Bless to create a series of advertisements revolving around the phrase ‘Not all sutures are created equal’. The campaign highlights some of the key selling points that set them apart from their competitors. In response to the brief, Bless created a range of visually striking images alongside clinical evidence and supporting information. Each image created for the campaign was made with a combination of 3D render and photo manipulation — this enabled the sutures to be placed into hyperbolic situations — emphasising the key point of each piece.